A well-chosen giveaway or corporate gift does more than just say thank you. It strengthens relationships, boosts brand recognition and shows that your company understands what truly matters: creating the right emotion at the right time. Think about it, when do you remember a brand better? After a quick email? Or every time you charge your phone with that high-quality branded wireless charger?
Today’s merchandise is no longer an afterthought, it's a smart and sustainable way to create lasting connections. Take a printed bag for example. On average, it's seen an impressive 5,000 times. Also, did you know that promotional items have a greater reach than television and radio? Whether it’s for employer branding, customer loyalty, or simply a powerful marketing tool - the right product does the work for you. From sustainable giveaways to tech gadgets that are actually used, 2025 is all about merchandise that goes further than just sticking a logo on it.
At the start of the year, we hit the road again to bring you fresh inspiration, trends and products. We visited PSI in Düsseldorf, Product Première in Breda, Promo Show and Remadays in Warsaw, as well as several Christmas and year-end trade shows. In this article, we’ve rounded up our 15 favorite merchandise trends for 2025 (in no particular order). Keep reading to discover what’s next!
Smart wearable packaging
Who says a storage box has to be boring? The Bag Street Box puts a creative twist on the classic box with a smart design that doubles as a carry bag. Made from sturdy cardboard with a practical rope handle, it’s both functional and eye-catching. Fully customizable with your own design, making it the perfect packaging or promotional item. Practical, creative, and anything but ordinary.
Rewritable porcelain
Single-use items no longer suit modern businesses. Reusable porcelain offers a smart, sustainable and innovative way to present your brand. With special porcelain markers, you can create reusable business cards, menus or personalised signs that can be changed again and again. A quick swipe and your message is once again fresh - without any waste.
A timer that's good for your health
Staying hydrated throughout the day can be a challenge - but not with the Drinktimer 2.0. A smart and practical giveaway that’s not just visible, but actually used. Simply place your glass or bottle on the timer, and every 15 minutes you’ll get a gentle reminder with light and sound. Perfect for the office or at home. The Drinktimer 2.0 is fully customizable with a full-color sticker and for larger orders, even the housing color, LED lighting and sound signals can be tailored to your needs.
100% cork-based communication
For companies looking to combine sustainability with brand experience, these 100% plant-based cork products are a smart choice. Cork is no longer just for wine bottles - it’s a stylish, eco-friendly, and versatile material for premium merchandise. From yoga and sports accessories to keychains, cork offers a natural look with a touch of luxury. Functional, sustainable and the perfect corporate gift that truly contributes to a greener future.
Perfect cable management
Always a charger on hand, without tangled wires. The Cable Stick Pro is a compact keychain with essential charging cables, perfect for life on the go. A smart and functional corporate gift that blends convenience with tech.
Rethink everything you know about socks
Forget standard merchandise. Why not give something that makes a lasting impression in more ways than one? These scented socks don’t just carry your logo, they come with a custom fragrance of your choice. Fresh and energizing? Warm and spicy? Or something completely unexpected? Perfect for brands that dare to stand out and make a playful, sensory statement.
Efficient juicing with The Fluicer
The Fluicer is a surprisingly functional giveaway that combines health and convenience. Perfect as a unique gift for colleagues or business partners who appreciate great design and a fresh start to the day. Efficient, ergonomic, and ideal for anyone who loves smart solutions in the kitchen. Thanks to its foldable design, it flattens completely for easy storage after use.
Custom & full-color marshmallows
Light, sweet and surprisingly versatile: personalized marshmallows are a playful and effective way to strengthen your brand. They’re perfect as a unique corporate gift, trade show giveaway or thoughtful gesture on special occasions like Secretary’s Day or Labor Day. These marshmallows are fully customizable with your branding and message, making them a smart choice for businesses looking to combine brand experience, emotion and recognition in a sweet moment.
Mugs with a twist
Nowadays, the possibilities for designing mugs are virtually limitless. Think photo-realistic prints, embossed logos, and soft velvety surfaces. You can also choose from bold Pantone colors, metallic effects, or subtle matte-gloss combinations to perfectly reflect your brand identity.
Take the time to slow down
Everyone knows the feeling of sinking into a cozy bean bag: whether it’s to daydream for a moment or to catch up with others. Now you can bring that idea to life with a collection of over 1500 unique beanbags, designed for modern spaces where comfort and design go hand in hand. From armchairs and loungers to modular sofas and poufs, each piece is crafted with attention to detail, combining style with functionality. Perfect for meeting rooms, creative sessions, or simply taking a well-deserved break.
From bag to backpack in a single move
The Notabag combines the functionality of a tote bag and a backpack in one smart design, perfect for everyday use. Lightweight, reusable, and fully customizable - a stylish alternative to single-use bags. Whether for employer branding, onboarding or as a sustainable corporate gift, this innovative bag quite literally carries your brand while promoting conscious choices.
A sweater that doubles as a bag... or the other way round?
Your brand becomes visible in two ways with the Quickflip 2-in-1! Known from Shark Tank, this clever design transforms in seconds from a comfortable vest to a practical backpack. No hassle with extra bags, just a functional, versatile item that goes with you on any adventure. Compact, stylish and innovative. A gift that does not disappear in the closet, but is used time and again. And good news: this item can now also be personalised with your own logo or branding elements.
A puzzle in a test tube
Give the gift of a fun and original experience with this 99-piece micro jigsaw puzzle, perfect for a relaxing break. Its compact size makes it an ideal gift, easy to carry and suitable for all ages. Presented in an elegant plastic tube, it can be personalised to match your brand image. A unique promotional item that combines fun and visibility!
Brick your brand
Bricks have always offered endless possibilities to bring your brand to life in miniature. But now, you can go beyond just shape with light and sound as powerful add-ons. Whether as a standout display at an event, an interactive giveaway or a creative tool for teams, these illuminated and sound-activated bricks ensure your message is not just seen, but also heard.
Nice and chilled, until the very last sip
Sometimes brand perception is in the details. Glicerrr ensures that every drink stays perfectly chilled, without the hassle of ice cubes or diluted taste. A sophisticated item that is not only practical, but also has a luxurious look and feel. Perfect for brands that want to portray exclusivity at events, in the hospitality industry or as a premium giveaway. A subtle but effective way to leave a lasting impression. Until the very last sip.
Developing the right promotional items or gifts for your brand requires good preparation. Compacon is happy to help.